Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.”

Elon Musk

lingoLee - Marcom Writing

In addition to the skills applied in the writing of all types of texts, Marcom writing utilizes the art of persuasion. As always, the essential first step in persuading customers is to consider and adopt their point of view.

In the particular case of Marcom writing, the consumer is also the reader. This means that as the text highlights the added value and advantages that your product or service can deliver to your customer, it also creates a pleasant, comfortable and even rewarding reading experience. To this end, the text’s organization, language and register, as well as its visual presentation should contribute to the overall positive outcome.

Writing copy for Websites requires the addition of yet another step: search engine optimization. Therefore, I will help you by searching, identifying and selecting effective keywords and meta-tags and work to integrate them seamlessly in the written content.

Areas of Expertise
To summarize, I am qualified to assist you in the following writing tasks:

  • Website content writing
  • Brochures and information sheets
  • Business and  conference correspondence
  • Newsletters
  • Press releases
  • Marketing materials for educational or language courses

For additional samples of Marcom writing and Marcom translations, see Projects page.

Are you ready to discuss your business needs?